SPECIAL INVITATION

OCA-Chicago Business Advisory Council

2011 Kickoff

January 28, 2011

1 - 4 pm

Host - Kevin Bradley

Director Diversity

McDonald's USA, LLC

Hamburger University

2715 Jorie Boulevard

Oak Brook, IL 60523

Join us to learn more about the OCA-Chicago Business Advisory Council 2011 Programs and how to market to the Asian American community. Special presentation by Mr. Bill Imada of IW Group on Asian American marketing.

IW Group - Asian Marketing, Advertising & Public Relations Agency

BACKGROUND

OCA has benefited from partnerships with Corporate America for many years.  This partnership is reflected formally by the OCA Business Advisory Council, or BAC.  Over the years, Fortune 500 companies such as McDonald’s, State Farm, UPS, Wells Fargo and many others have been active participants on the BAC. 

OCA has provided these companies with opportunities to recruit diverse talent, learn about the issues that affect the APA community, highlight their brands in the community, and advise companies on ad campaigns, slogans, caricatures, etc. that would be offensive to the community.

In return, these companies have supported OCA programs through sponsorship, scholarship, and technical advice and assistance.  Depending on the corporate structure, these might include community development officers, regional marketing managers, division presidents, and ERG leaders. 

OCA is a national non-profit, non-partisan organization dedicated to advancing the social,political, and economic well-being of Asian Pacific Americans in the United States.

To fulfill its mission, OCA has established the following goals:

• to advocate for social justice, equal opportunity and fair treatment;
• to promote civic participation, education, and leadership;
• to advance coalitions and community building; and
• to foster cultural heritage.

www.ocanational.org